AN URBAN FARM BRAND
During the summer of 2017, I felt the need to unify my agricultural design projects under one name. This Fall I did just that for my Branding, Identity, and Typography course at The Rhode Island School of Design, I took the opportunity to create Bantam – an agricultural design firm. Essentially, a studio catering to agricultural clientele. Currently, Bantam is a collection of my small-scale urban agriculture projects including a redesigned bee suit, smart beehive project, consulting work for RISD Beekeeping, and Manayunk Farm branding. I’ve created a cohesive identity for Bantam including miniatures that show what the brand would look like if it evolved into an actual company.
- The Bantam wordmark. A customized version of the font Sentinal by Hoefler & Co.
- A close up of the feather pattern I developed for the brand. The feathers relate back to the name “Bantam” which refers to a variety of chicken that is characterized by its small size.
- The Bantam shield is used in various ways throughout the brand, on the box car, stationery and store awning. Here it’s shown filled with the delicate feather pattern.
- One of the miniature photographs showing what a Bantam market would look like. Here the store has an urban farm on the roof which provides the market with fresh produce and poultry. For this shot, I modified miniatures and built a four foot by four foot landscape complete with grass, trees, animals, and handmade plants.
A close up of the rooftop farm complete with chickens, ducks, corn, Swiss chard, lettuces, and a cantaloupe.
A billboard with the Bantam tagline “hello neighbor” sits atop the tallest building in town. This is one of multiple advertisements around the diorama which feature different elements of the Bantam branding accompanying the grand opening of the new market.
Another view of the façade and roof of the Bantam Market.
A train pulling a Bantam boxcar chugs into town carrying merchandise to be sold at the new store.